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Is Amazon’s Brick-and-Mortar Store A Facade For E-Commerce?

 

Experts think the company intends to sell more than hardcovers, paperbacks, and Kindles at its retail location.

 
Amazon has launched a new brick-and-mortar bookstore, but did it actually leave its heart in the web?
Dubbed Amazon Books, the new retail store is open at University Village in Seattle. 

In an announcement on Tuesday, Amazon Books vice president Jennifer Cast called the store “a physical extension of Amazon.com,” adding that the company has used the knowledge it’s gained over the last two decades about consumer tastes to create a desirable in-store shopping experience.

“The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments,” Cast wrote in the announcement. “These are fantastic books! Most have been rated 4 stars or above, and many are award winners.”

Read more on Fortune 

Michelle Obama Writes Powerful Editorial for The Atlantic: “Let Girls Learn”

 

United States First Lady Michelle Obama Photo: FirstLadies.Org

 
First Lady Michelle Obama advocate for young women and girls across the globe with today’s frank and forthright editorial in The Atlantic magazine entitled “Let Girls Learn.” 

That is also the title of her initiative with President Obama, which is aimed at doing just that. 

The program will not only fund leadership camps and address resource limitations, but it will also educate girls in conflict zones and address broader cultural beliefs that prevent girls from growing up to be successful, independent women.

Michelle Obama’s heartfelt editorial piece:

Right now, 62 million girls worldwide are not in school. They’re receiving no formal education at all—no reading, no writing, no math—none of the basic skills they need to provide for themselves and their families, and contribute fully to their countries.

Often, understandably, this issue is framed as a matter of resources—a failure to invest enough money in educating girls. We can solve this problem, the argument goes, if we provide more scholarships for girls so they can afford school fees, uniforms, and supplies; and if we provide safe transportation so their parents don’t have to worry that they’ll be sexually assaulted on their way to or from school; and if we build adequate school bathrooms for girls so they don’t have to stay home when they have their periods, and then fall behind and wind up dropping out.

And it’s true that investments like these are critical for addressing our global girls’ education crisis. That’s why, last spring, the president and I launched Let Girls Learn, a new initiative to fund community girls’ education projects like girls’ leadership camps and school bathrooms; educate girls in conflict zones; and address poverty, HIV, and other issues that keep girls out of school.

But while these investments are absolutely necessary to solve our girls’ education problem, they are simply not sufficient. 
Scholarships, bathrooms, and safe transportation will only go so far if societies still view menstruation as shameful and shun menstruating girls. Or if they fail to punish rapists and reject survivors of rape as “damaged goods.” Or if they provide few opportunities for women to join the workforce and support their families, so that it’s simply not financially viable for parents struggling with poverty to send their daughters to school.

Scholarships, bathrooms, and safe transportation will only go so far if societies fail to punish rapists and reject survivors of rape as “damaged goods.”
In other words, we cannot address our girls’ education crisis until we address the broader cultural beliefs and practices that can help cause and perpetuate this crisis. And that is precisely the message I intend to deliver this week when I travel to the Middle East. 
I’ll be visiting girls at a school in Jordan—one of many schools in that country educating both Jordanian children and children whose families have fled the conflict in Syria—to highlight the power of investments in girls’ education. But I’ll also be speaking at a global education conference in Qatar where I’ll be urging countries around the world to both make new investments in girls’ education and challenge laws and practices that silence, demean, and brutalize women—from female genital mutilation and cutting, to forced child marriage, to laws that allow marital rape and disadvantage women in the workplace.

We know that legal and cultural change is possible because we’ve seen it in countries around the world, including our own. A century ago, women in America couldn’t even vote. Decades ago, it was perfectly legal for employers to refuse to hire women, and domestic violence was seen not as a crime, but as a private family matter. But in each generation, brave people—both men and women—stood up to change these practices. They did it through individual acts like taking their bosses to court, fighting to prosecute their rapists, and leaving their abusive husbands—and through national movements and legislation that brought changes like the 19th Amendment, Title IX, and the Violence Against Women Act.   

Cultural shifts like these can spur countries to make greater investments in girls’ education. And when they do, that can cause a powerful ripple effect that can lead to even greater cultural and political progress on behalf of women. Girls who are educated marry later, have lower rates of infant and maternal mortality, and are more likely to immunize their children and less likely to contract HIV. Educated girls also earn higher salaries—15 to 25 percent more for each additional year of secondary school—and studies have shown that sending more girls to school can boost an entire country’s GDP.

And when educated girls become healthy, financially secure, empowered women, they’re far better equipped to advocate for their needs and aspirations, and challenge unjust laws and harmful practices and beliefs. So really, this can be a virtuous cycle.

But ultimately, for me, this issue isn’t just about politics or economics—for me, this is a moral issue. As I’ve traveled the world, I have met so many of these girls. I’ve seen firsthand that every single one of them has the spark of something extraordinary inside of them, and they are so hungry to realize their promise. They walk for hours each day to school, learning at rickety desks in bare concrete classrooms. They study for hours each night, holding tight to their hopes for the future, even in the face of heartbreaking odds.

We should never have to accept our girls having their bodies mutilated or being married off to grown men as teenagers.

These girls are no different from my daughters or any of our daughters. And we should never have to accept our girls having their bodies mutilated or being married off to grown men as teenagers, confined to lives of dependence and abuse. We should never have to raise them in societies that silence their voices and snuff out their dreams. None of us here in the U.S. would accept this for our own daughters and granddaughters, so why would we accept it for any girl on our planet?

As a first lady, a mother, and a human being, I cannot walk away from these girls, and I plan to keep raising my voice on their behalf for the rest of my life. I plan to keep urging world leaders to invest in their potential and create societies that truly value them as human beings. I plan to keep reaching out to local leaders, families, and girls themselves to raise awareness about the power of sending girls to school. And I plan to keep talking about this issue here at home, because I believe that all of us—men and women, in every country on this planet—have a moral obligation to give all of these girls a future worthy of their promise and their dreams.  

Dope Readz: Crack, Rap & Murder by Seth Ferranti 

“We were all friends [Chiles, Porter, and Martinez]. Preceding him killing Rich we were all cool on the street. We hung out. We got money. The fact that he told on anyone is not okay for me, and there is nothing to discuss, but even if he didn’t tell, we still wouldn’t be good because he killed Rich. I’m not cool with how that went. –Kevin Chiles, CEO – Don Diva Magazine

This week’s Dope Readz comes courtesy of prison inmate-turned-acclaimed street legend author Seth Ferranti and tells the life story of Harlem hood legends Alpo Martinez & Rich Porter.

SEE ALSOWORD ON THE STREET

[“Alpo” was recently released from federal prison, according to Don Diva Magazine]

Stop by and cop a copy of Crack, Rap & Murder: The Cocaine Dreams of Alpo and Rich Porter on Amazon -then slide by Gorilla Convict for more ‘Street Legends’ commentary.

For more 411 on upcoming projects be sure to connect with Seth Ferranti on Twitter, IG and Facebook.

Log on & check out exclusive stories & news on GorillaConvict.com