Is Amazon’s Brick-and-Mortar Store A Facade For E-Commerce?


Experts think the company intends to sell more than hardcovers, paperbacks, and Kindles at its retail location.

Amazon has launched a new brick-and-mortar bookstore, but did it actually leave its heart in the web?
Dubbed Amazon Books, the new retail store is open at University Village in Seattle. 

In an announcement on Tuesday, Amazon Books vice president Jennifer Cast called the store “a physical extension of,” adding that the company has used the knowledge it’s gained over the last two decades about consumer tastes to create a desirable in-store shopping experience.

“The books in our store are selected based on customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments,” Cast wrote in the announcement. “These are fantastic books! Most have been rated 4 stars or above, and many are award winners.”

Read more on Fortune 

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