Google’s Alphabet parent company GOOG has partnered with Facebook FB and Twitter TWTR to sponsor three experiments that will use videos to counter terrorist propaganda spread on their sites, the Wall Street Journal reports.
The anti-terror ads target Muslim teens and young adults with different kinds of anti-radical messaging to see which works best at diffusing disaffected people before they’re radicalized.
Twitter confirms the projects have been in the works since late 2013.
“We partnered with respected organizations such as People Against Violent Extremism (PAVE) and the Institute for Strategic Dialogue to empower credible non-governmental voices against violent extremism,” Twitter spokesperson Nu Wexler tells Fortune. “We also attended government-convened summits on [common vulnerabilities and exposures (CVE)] hosted by the White House, the Australian Attorney-General’s Department, the UK government, the French prime minister, the European Commission, and the United Nations.”
Read the entire article on Fortune Magazine, here.