Unbelievable. Clearly I’m doing something very wrong in life.
In a 2014 class action lawsuit filed against the Australian based company Red Bull, a petty consumer accused the company of deceptive marketing practices, targeted at the famous slogan “Red Bull Gives You Wings.”
Benjamin Careathers, the plaintiff, took the slogan literally. The lawsuit stated that Red Bull’s claims of providing superior energy benefits were unsupported by genuine scientific evidence.
Careathers argued that Red Bull’s advertising goes beyond mere “puffery” and enters the realm of deception and fraud. The settlement, while a significant payout, raises questions about the company’s marketing tactics and the validity of such claims in court.
In response to the settlement, Red Bull issued a statement denying any wrongdoing or admission of truth in the claims. The company emphasized that it settled to avoid the costs and distractions of litigation while maintaining the accuracy of its marketing and labeling.
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