According to KTLA:

Amazon.com is offering a discount on its Prime membership for people who have low incomes and receive government assistance, positioning itself as an even greater competitor to retail giant Wal-Mart.

Customers with a valid Electronic Benefits Transfer card — used for programs such as the Supplemental Nutrition Assistance Program, also known as food stamps — can now pay $5.99 a month for Prime membership, which offers free shipping, as well as streaming of certain movies, TV shows and other entertainment.

Prime’s typical monthly price is $10.99, but standard users can instead pay $99 per year up front, which equates to $8.25 a month.

Amazon said Tuesday that it wants more people to have access to Prime.

What do you think about Amazon’s new marketing strategy?

Take the poll!